ORM Links A-Z
So you have this web site toward the top of your search results that displays a little row of gold and white stars. Unfortunately your company’s listing has two gold stars and three white stars. This isn’t good. Maybe it’s due to poor customer experience or maybe it’s a competitor posting fake reviews, could be both… So, what do you do?
If you look online every company seems to have the same answer – post positive reviews. I even noticed one company advertising a service where they send your customers a feedback form that is designed to psychologically persuade the customer to post a positive review. Seriously! That’s how they actually advertise it. How is that even possible? Is it like,
Question # 4
How would such a beautiful and intelligent person like yourself rate your overall positive experience with our company?
Strange stuff out there… I digress. So, maybe that is the case and you need to figure out creative ways to get more positive reviews posted on these sites. That’s fine just remember this one important tidbit. Google has a freshness algorithm that is basically like, “mmmm yummm Fresh content… You move higher… I like you.”
So each time you post a positive review on a web site whether it’s yelp, trip advisor, yahoo reviews, etc it’s like throwing a rock into a pile. There are some rough, ugly rocks in that pile so you decide to have some customers toss in some nice polished ones. That’s good and all but sooner or later there will be so many rocks in that pile it’s there to stay.
Got it? It’s an ORM term. When you post reviews you increase that web site’s staying power in Google under your company name. In my opinion, unless it’s Google reviews, try to get that site out of your top 20 and it will be one less thing to worry about.